Creating lasting impact for a sustainable future.

New Luna helps values-driven entrepreneurs create viable, investor-ready ventures.

Philosophy
Through prudent capital deployment and operational support, we can build transformative companies that scale without sacrificing the future of our environment, community and employee well-being.

Thesis Driven
Values-driven entrepreneurs building sustainable ventures have arrived. Their ventures offer a strong business case, engaged teams and marketing advantages. Company founders are applying artificial intelligence, communications, robotics, material sciences and Saas applications to innovate new sectors of ag tech & precision farming, food 2.0 & food tech, water technology and renewable energy, each with massive markets. These are the types of entrepreneurs and companies we work with.

Operational Support
New Luna collaborates with entrepreneurs to build viable ventures targeted at longstanding success. Our goal is a solid business foundation, clear communications and market traction, factors necessary for successful investment. Areas of entrepreneurial support include:

Mentoring

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Go-to-market Strategy

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Communications

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Investors
Our investors seek impact venture capital investments with a return objective. These include mission-aligned family offices and private investors. We also partner with corporations and venture capital funds seeking a specific, sustainable mandate.

We rapidly form single asset syndications to take advantage of opportunities, typically in the seed to B round. We manage each syndicate placement into select, pre-screened companies. We charge no ongoing management fee. Qualified Investors subscribe via our platform partner, AngelList.

New Luna invests and advises company founders in sectors of transformative opportunity:

Ag and Food Tech

Precision Farming

Renewables &
Water Technology

Communications & Saas

Ai & Robotics

Materials

Leadership + Impact = Positive Change

Leadership + Impact = Positive Change

A formula that generates powerful results.

Our team leads through experience and creativity to make a positive impact in our future.

Gary SchefskyGary Schefsky is the founder and Chief Executive Officer of New Luna Ventures. He is also an investor, professor, educational writer and a leading proponent of sustainable impact metrics.

Leveraging his business acumen, creative problem-solving and strategic planning approach, he supports entrepreneurs with teamwork and long term solutions. His enhanced due diligence and risk assessment skills grew from twenty-five years of working within emerging startup sectors and seventeen years of experience as a family office fiduciary.

Always at the forefront of emerging market opportunities, Gary founded New Luna in 2006 with a focus on sustainable startups, long before the recent trend of impact venture capital.

Sector Analysts & Professional Affiliates

Sector Analysts

McKenna Maxwell is our Food 2.0 analyst. She has a passion for sustainability and the future of food. McKenna has a BS in Environmental Science and Management from UC Davis. She spent three years co-directing plant-based education and outreach with the student organization PEACE, People for the Elimination of Animal Cruelty through Education. McKenna analyzes plant-based and clean meat market trends, profiles the latest clean food tech companies and research, and supports portfolio companies with business development and human resources.

Adam DeVito is an expert in consumer packaged food products. He collaborates with New Luna in the Food Tech sector. He is the founder and CEO of Monj and a C-level management consultant. He has seven years of leadership experience with Kraft Foods, as Executive Chef and directing the New Concept Development Group. Adam holds academic degrees from L’Ecole Madeleine, DePaul University, and University of Colorado.

Todd Thorner, MA specializes in operating renewable energy power projects. He provides product and market analysis to New Luna and interim business development to our portfolio companies. He has founded three companies and developed more than $350 million renewable power plants. He was a Senior Analyst and Executive Vice President in renewable industries. Todd holds an MA with distinctions in International Economics from John Hopkins University.

Jeremy Tran is our SaaS go-to-market analyst. As the first biz dev. associate at SendBird (YC 16), he helped create the go-to-market strategy and continues to secure repeat sales. He has a BS in Managerial Economics from UC Davis. Jeremy evaluates a wide array of disruptive Saas models in e-commerce, gig economies, online marketplaces, and on-demand services, including viability of their go-to-market strategy, and supports portfolio companies with sales strategy.

Professional Affiliates

Burkland Associates accelerates dreams by giving startups smarter finance cover to grow with confidence through part-time CFOs and accountants. The company has over twenty strategic, on-demand CFOs and a group of accounting & tax professionals who provide expert guidance so that founders and CEOs can focus on product and growth.

Visionaries

We gain inspiration from technology visionaries, social entrepreneurs, and iconoclasts who have built successful companies and set examples for positive change in our world.

Impactful Ventures

Companies with positive environmental, human and community impact.

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Values-Driven Entrepreneurs

Founders who lead with their values.

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Game-changing Leaders

Visionary leaders with impact.

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Portfolio

Your venture could be the next game-changer.

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Library

Gain useful tips and advice from our articles and case studies.

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Learn

Participate in our workshops and classes.

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