New Luna helps values-driven entrepreneurs create viable, investor-ready ventures.
Through prudent capital deployment and operational support, we can build transformative companies that scale without sacrificing the future of our environment, community and employee well-being.
Values-driven entrepreneurs building sustainable ventures have arrived. Their ventures offer a strong business case, engaged teams and marketing advantages. Company founders are applying artificial intelligence, communications, robotics, material sciences and Saas applications to innovate new sectors of ag tech & precision farming, food 2.0 & food tech, water technology and renewable energy, each with massive markets. These are the types of entrepreneurs and companies we work with.
New Luna collaborates with entrepreneurs to build viable ventures targeted at longstanding success. Our goal is a solid business foundation, clear communications and market traction, factors necessary for successful investment. Areas of entrepreneurial support include:
Our investors seek impact venture capital investments with a return objective. These include mission-aligned family offices and private investors. We also partner with corporations and venture capital funds seeking a specific, sustainable mandate.
We rapidly form single asset syndications to take advantage of opportunities, typically in the seed to B round. We manage each syndicate placement into select, pre-screened companies. We charge no ongoing management fee. Qualified Investors subscribe via our platform partner, AngelList.
New Luna invests and advises company founders in sectors of transformative opportunity:
Ag and Food Tech
Communications & Saas
Ai & Robotics
Leadership + Impact = Positive Change
A formula that generates powerful results.
Our team leads through experience and creativity to make a positive impact in our future.
Gary Schefsky is the founder and Chief Executive Officer of New Luna Ventures. He is also an investor, professor, educational writer and a leading proponent of sustainable impact metrics.
Leveraging his business acumen, creative problem-solving and strategic planning approach, he supports entrepreneurs with teamwork and long term solutions. His enhanced due diligence and risk assessment skills grew from twenty-five years of working within emerging startup sectors and seventeen years of experience as a family office fiduciary.
Always at the forefront of emerging market opportunities, Gary founded New Luna in 2006 with a focus on sustainable startups, long before the recent trend of impact venture capital.
Sector Analysts & Professional Affiliates
McKenna Maxwell has a passion for sustainability and the future of food. She is an independently published writer on the cultured meat sector (Medium). McKenna has a BS in Environmental Science and Management from UC Davis. She spent three years co-directing plant-based education and outreach with the student organization PEACE, People for the Elimination of Animal Cruelty through Education. McKenna collaborates from time-to-time with New Luna on the analysis and research of plant-based and clean meat market trends and clean food tech companies.
Adam DeVito is an expert in consumer packaged food products. He collaborates with New Luna in the Food Tech sector. He is the founder and CEO of Monj and a C-level management consultant. He has seven years of leadership experience with Kraft Foods, as Executive Chef and directing the New Concept Development Group. Adam holds academic degrees from L’Ecole Madeleine, DePaul University, and University of Colorado.
Todd Thorner, MA is a start-up investor with a background in operating renewable energy power projects. He collaborates with New Luna in the area of shared deal flow, due diligence and market analysis within his fields of expertise. He has founded three companies and developed more than $350 million renewable power plants. He was a Senior Analyst and Executive Vice President in renewable industries. Todd holds an MA with distinctions in International Economics from John Hopkins University.
Kate Krueger, PhD Helikon Consulting, advises innovative organizations and individuals on cutting edge food technologies. Founded by her PhD in Cell Biology and time in the cellular agriculture industry, Kate brings deep disciplinary expertise in established and novel fields. Kate’s experience in protein biochemistry and bird’s eye view of the alternative protein and cellular agriculture sectors allows her to contextualize the science and ask the right questions. Kate provides consultative due diligence assessment to New Luna and is a valuable resource to New Luna portfolio companies.
Burkland Associates accelerates dreams by giving startups smarter finance cover to grow with confidence through part-time CFOs and accountants. The company has over twenty strategic, on-demand CFOs and a group of accounting & tax professionals who provide expert guidance so that founders and CEOs can focus on product and growth.
Cary Krosinsky, sustainable finance educator, author, and advisor. Lecturer at Yale School of Management, Yale College, and Brown University. His next book, Modern China, Financial Cooperation for Solving Sustainability Challenges. Innovator, Impact measurement and tracking. Co-founder, the Sustainable Finance Institute. Strategic Advisor to State and Federal committees and task forces. Advisor to foundations, endowments, and asset owners on impact investing.