New Luna Ventures publishes research and analysis on important financial and operational issues affecting renewable ventures.

Case Study

Tesla Motors Inc. – Grease, Skids & Momentum
Financing of Renewable Entrepreneurial Ventures

Elon’s Musk’s financing timing whether instinct, strategy, or luck makes the Tesla business case one for the ages. There is the famous saying, “luck is when preparation meets opportunity.” In Tesla’s case luck came from an unexpected place, the decline and melt-down of a major US automotive manufacturer and the 2008 – 2010 credit collapse and global banking crises.

In 2008, Tesla’s moved off its original approach as a nimble Silicon Valley engineering oriented company by closing opportunistic financing that changed the company direction or one might argue accelerated its mission. New Luna takes a deep dive into the inner workings of Telsa including a historical overview, detail of the financing history, regulatory environment, and emissions litigation, combined with due diligence assessment – all leading to a series of questions about Tesla’s future in its present shifted or accelerated business model.